The Desigual runway show was by far one of my favorites to watch. The upcoming Desigual Fall 2015 line is a reflection of a global world. Where folk crafts, lush landscapes, and work of art from North, South, East, and West all meet. Through black and white geometric pieces, multicolor patterns from various cultures across globe and distinct fabric textures speaks their motto la vida es chula (life is cool), which is a positive and optimistic authentic declaration of how we want to face the world, day after day. Desigual embodies the multiplicity of a woman, and women everywhere; which is why I follow Desigual. Plus, we all as women share the pleasure for living, taste for beauty and art, and joy in fashion as self-expression.
Desigual’s current brand ambassador, model Chantelle Winnie, walked the runway along with supermodel, Behati Prinsloo. Celebrities in attendance Katie Holmes, Adriana Lima, Catherine Giudici, Nigel Barker, Stassi Schroeder, Rocsi Diaz, and Nana Meriwether (Miss USA).
La Vida es Chula! (Life is cool!)